Fake reviews and other online review problems

Continuing from previous analysis, we have a new investigation into online reviews.

Do you use online reviews and if so, how do you approach it?


In addition to the article, when looking at recommendations on community Facebook (FB) groups I have found multiple positive reviews which when I checked out the reviewer’s FB profile turned out to be a spouse, relationship partner, business partner, or even an employee.

When it comes to online reviews, I take out the outliers both positive and negative, then look at the remaining review(s) critically; and research, research, and do some more research until I am satisfied that the review is genuine.


there is a fake tech support firm based in pakistan who pretend to be anywhere else in the world, their name is Microtech but they have lots of different names and websites, They are not only fake but a criminal gang. On sites like reviews.com or a dozen others they have people come in to give fake reviews. They’ve been around for many years. These people like so many others are unstoppable

Are you able to clarify further details of this business and it’s alternate identities. I looked on line. There are numerous businesses with that primary name in a number of countries. They appear to be legitimate. Sometimes a dodgy group of crooks borrow the name of legitimate businesses, so what you have read somewhere may have substance in that sense.

Are you able to share where and how you came across the information related in your post?

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yes, i’ll do my best. I work in computer support in Australia for general business and home computers. Ive been in this business for over 30 years now.

Certain firms like microtech keep coming up. These most recent case was the same as others. This firm fluctuates between being happy with the annual service fee but charging every time they actually fix something, and then at some point they open event viewer and show their remote customer all the errors, claiming these are errors which require serious attention. In the most recent case they took $500 for the so called repair.

microtech 668 bourke street

put the above search into google, you will notice this company microtech comes up but no website is listed. It claims an address in a serviced office but says servicing India.

Yes, you’re correct that it uses the names of legit business under the same name yet strangely gets away with listings on google.


2 posts were merged into an existing topic: BCS Strata Management (and its parent company Pica Group) questionable customer services

I look for evidence that the reviewer knows what they are talking about, and actually owns the device being reviewed. If they own the device and have used it, they will have various positive and negative things to say, as well as unmet expectations perhaps due to misleading marketing spiel.
I also discard reviews which appear to be a bit too simplistic, as this suggests the the review could be fake, or the reviewer does not have many expectations or understanding of the product they are reviewing.
And I discard simplistic badmouthing reviews as these suggest to me the reviewer has no idea how to work the device under review.

While this approach is by no means foolproof, it does help to sort some of the wheat from the chaff.



Don’t use Facebook. The only review site I ever check is https://www.productreview.com.au/

No one can keep out liars/scammers but at least they try. Main drawback is ltd coverage as they can only publish what people submit. It’s worth making the effort to put in feedback there, be it pro or con.


I do use online reviews. Recently I had tried to get the attention of customer service at Kogan after a poor experience with their premium service “Kogan First”. I had no luck with this, so went to Product Review, wrote a negative comment and was then offered mediation with Kogan before publication by Product Review.

This was successful and I now feel no need to proceed further with that review. So I feel that is a good result.


Great that you have a result.

Rhetorical question.
Do Product Review approach other negative reviews the same way before publishing?
IE for certain suppliers is there a deal between the supplier and Product Review that keeps some negative reviews from being seen?

Product review need to make money to run their site. Does this come from the advertising revenue from the manufacturers and retailers whose products they collect reviews for?

Hopefully this was an exception all the better for @Phloesmum


With review removal services, I have less faith in online reviews these days. If you have not heard of them, Google “remove bad reviews” and there are dozens of businesses offering these services.

Most recently, I have purchased bedding from Canningvale.com (Melbourne based business). I posted a mixed review. Some weeks later, I noticed that they edited my review (kept the good bits and deleted the other bits. Also changed from 3 stars to 5 stars). After several experiences like this, I decided to stick with personal referrals from someone I know.

If I have to check reviews of a business, I note the number of reviews each reviewer have posted. Is someone likely to post one 5 star review and no other reviews? Sure, the business could have asked for a review, and they don’t usually post reviews. However, it reeks of a ‘professional’ reviewing service that generates hundreds of positive reviews for a few hundred bucks.

It would be nice if we could count on the authenticity of reviews again.


Just need to do your homework and do plenty of research.Not just one site but many other’s to give you the full picture

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