Google reviews for businesses are the worst. We get great reviews consistently on all other platforms, however on Google, we continually receive one star reviews. The problem is, these are highly visible and we can’t do anything about them. Google’s solution is for us to encourage all our staff to leave positive 5 star reviews (which we aren’t going to do).
How can you rely on a large review site (Google) where staff from a business are encouraged to write favourable reviews and all the other negative reviews don’t match the reality?
I’ve noticed this when selecting restaurants using google. Now I just find a type of cuisine we’d like to try in the area and use google to find it without reading the reviews which rarely matched our experiences.
At least on a site like tripadvisor, it is easy to see if a reviewer is more reliable, so reviews there are more useful.