Assume @MattSteen Choice is not excluding testing of Asian style neck pillows or the ever popular buck wheat filled pillows common in Japan.
Should a proper A-B test include some of the most internationally used pillow styles and forms? We have a number of comments favouring down filled European luxury. What do approx 3.0+B Asian households prefer?
Who says the style of pillows we are offered are the best for our needs? They may simply be the most appealing and readily marketable highly profitable lumps of cheap fibre and foam an importer can find.
The ultimate sham with pillows (and mattresses) is that we need to throw them out after a fixed period of time. Some “sleep specialist” shop staff have advised us just five years for a mattress and twelve months for our pillows. Talk about that extra centimetre of tooth paste hanging off the end of the brush in those TV commercials.
Perhaps some pillow facts and expert medical advice about head and neck support might be more useful than sleep testing.
Is direct testing likely highly subjective and driven by personal or customary difference? A bit like road testing religions, and assuming we are all conventional Christians. Australia is very diverse in religious outlook and likely sleeping needs/habits.
My preference (pillows) comfortable height and form for side sleeping, no sag, soft on the face and ear, and cool cool cool in summer. I kept trying different firmer memory foam options to get the right height and form. I use mine flipped over as the moulded side is the wrong profile for me. Thickish padded cotton protector slip does the rest.
Good luck with the testing, if you proceed. It will certainly offer up some challenges and diverse opinions. I look forward to the outcome, which ever way Choice chooses to proceed.
Current pillow was a cheapie from Woolworths. I have a second standard shaped (flat profile) memory foam cheapie from Spotlight that is a close second.