It’s all just marketing.
Look at the following. Is it news or is it something else? Headline and one extract that is intent on using numbers to add credibility to the news worthy event.
My outline in red.
The answer is at the bottom on the news item. Most consumers would not need to follow the full article to decide on the provenance and hence reliability or BS factor of the content. For those who believe in the values of beauty and in beauty products one response. For all others a wasted headline.
