Did the purchaser buy the car in anticipation and advice by the seller that the Alpine unit was firmware upgradable, was it sold as state of the art or similar reference/inference to a superior or high quality unit with a perceived lifetime equivalent to the remainder of the vehicle? If the expectation and advertising of the vehicle was such that a purchaser has an expectation/belief that the unit is of a type that would be kept reasonably current for the vehicles warranty lifetime e.g. that firmware updates would be available and installed. If so they may have a case under ACL. I am not a legal expert and so my advice is to seek expert/decent legal advice from a person or business that is trained and able to provide proper legal guidance in this or similar consumer matters.
All too often, with cars and often other goods, there are included parts of the product that are not maintained in line with the remainder of the product. As an example noted by @PhilT of the GPS maps included in the vehicle not being kept up to date as one should be able to expect in a new car purchase, it is sometimes even out of date by years compared to the date the car was manufactured. If everyone accepts that an entertainment/GPS unit purchased as part of a car purchase is out of date and as such may be useless for part of all of it’s intended function, why are they then charged as part of the purchase for that obsolete equipment
Mazda sell the Mazda Connect add-on with the following caveat in regards to interoperability with smartphones
Optional Features are only available on specific carlines and models
These devices have been tested in accordance with Mazda interoperability standards. Overall device compatibility as well as individual feature operation and functionality is dependent upon the devices software version, operating system and settings as well as the wireless service provider and any installed third party applications. Individual user experience may vary. Mazda Moter Corporation is not responsible for software irregularities or hardware issues devices may experience that are outside of our testing scope. As new device software versions become available, test compatibility results may change.
Please check these results regularly.
They sell the product with the following advertising
Communication. Entertainment. Connectivity.
This is what infotainment should be.
This is Mazda Connect. And it’s all yours.
In regards to navigation their advertising is
Whether you’re taking a family holiday, travelling for work, or going out for quick cup of coffee, your vehicle’s navigation system will help you arrive easily at any destination.
Update My Maps
Access to the most current maps and traffic flow information will help your navigation system function more efficiently and accurately. One year of map updates is included with your navigation system to ensure you are always using the most up to date information. Learn more.
Key features
- 2D or 3D perspective for landmarks and city views
- Traffic patterns based on historical data
- On-screen speed limits
- Advance notice of upcoming exits and appropriate driving lane at junctions
- Guaranteed map updates free for one year
- Add Connected Services for access to live fuel prices, weather updates, real-time traffic and advanced local search
For the entire product it is similar ‘high quality and up to date functioning’ advertising. Perhaps this will be a case that may force Mazda to pay compensation for a failure to maintain the product in a manner consistent with their product descriptions even if some consider it puffery. Again, and I strenuously advise this, competent legal advice should be sought to be sure of ACL rights before taking any further steps.
PS Mazda provide a Mazda Toolbox software package to update the system, some updates for some systems require the update to be performed by a Mazda dealership. For more info see the following link (it will not show a preview of the page using the address but it does take you to the site)
https://infotainment.mazdahandsfree.com/howto-manageupdates
The disclaimer on the site states
— For customers who use Mazda Connect version 55.00.650, an update for your CMU system is available for download at your dealership. Please update your system before downloading the newest Gracenotes package.
CMU stands for Connectivity Master Unit, which controls the video and audio signals to the infotainment system.