Clearly you haven’t been to Tamworth Growers Market (on Saturday mornings) in cherry season! My wife sells cherries I have picked the previous day, often until well into the evening. We don’t store any picked on Sunday for the following week, I pick in mornings and late afternoons (when it isn’t too hot), and my wife sells from the roadside the same or next day, so they are only sold fresh within 1 or 2 days of picking. We only sell locally and in season, as we have no means to store them cold in any significant quantity.
We also sometimes sell fresh veg from the aquaponics system, cabbage, rhubarb, broccoli, capsicum,etc usually picked late on a Friday evening. Having been to a fair number of farmers markets over the years, including one in SLO in California, I’ve seen plenty selling fresh local produce. Of course in larger markets there will be cold store produce, but I think there are still quite a few traders who only sell freshly harvested local produce.
