I was involved in the campaign that resulted in large supermarkets having to show on shelf labels the unit price (price per unit of measure) pre-packaged products. So I’m interested in the Community’s views on how easy it is to use unit pricing to compare value for money when buying groceries (especially pre-packaged items) on-line.
To me, for a variety of reasons, it seems much easier to use unit pricing when buying pre-packaged groceries in bricks and mortar stores than online. I’ll not give my reasons just now so that I do not influence any responses.
However, I do think that the following paragraph from the Roy Morgan report is very relevant to on-line shopping for groceries and to my specific interest in the ability to use unit pricing effectively.
“One of the great things about online shopping in general is its convenience, but when it comes to groceries, this isn’t necessarily the case. What with all the scrolling, searching for products by key words rather than spotting them on the shelves, being organised enough so you know exactly what you want rather than grabbing items as you see them, it can be quite a challenge!
I am trying to get academic researchers interested in this issue and any ideas, experiences, etc would be a great help.