Are the prices being quoted for first grade or second grade prices, or average wholesale price. Not giving what the prices are means the political comments mean little.
The supermarkets deal in first grade products (with exception of a limited number of product lines in an attempt to be seen to be doing something to reduce farm waste). They don’t accept any products which don’t meet their product specifications. This is another issue to the allegations being raised at the moment and has been touched on in the past within the community.
Allegations about markups aren’t unique to Woolworths or Coles. In fact, for independent, family run fruit and vegetable stores, the markup for first grade produce is even more than the big two. Many of these independents sell second grade produce, which doesn’t meet the supermarket specifications (the supermarkets don’t want), to compete with the supermarkets lower first grade product pricing. Noting that second grade produce has significantly cheaper wholesale prices and is sold cheaper.
Speaking to a potato farmer a few months ago, he said that he has thought about entering a supply contract with the supermarkets, as their gate price for first grade spuds is significantly better than the chip factory, but, it comes at additional supply costs. There are specs needing to be met (increasing ‘waste’), purchase of equipment for brushing/washing and bagging and risks of being unable to deliver on contracted volumes. The later would mean they would need to buy in first grade product to meet shortfalls.
He stated that if they don’t meet supply the contract amount on their farm, it is likely there would be an overall supply shortage across the market (say due to poor weather) which pushes up wholesome price of spuds. There is a high risk they would buy spuds at a higher price than the supermarket contract price, to meet the contracted supply shortfall.
The other problem is what to do with second grade spuds as they have little value and become a operational cost to deal with.
He said, if all the ducks line up, it can be highly profitable. If they don’t, financial impacts could be significant.
They decided it was better or lower overall risk for them to continue supplying the local chip factory, even though they fight each year for better contract prices to ensure their costs are covered + a bit more.