I would be interested to know something ‘behind the scenes’ about this particular promotion. While a few of the 30 items on offer are Coles-branded, most are miniatures of big-name brand products.
So… who actually paid for their manufacture? Did Coles approach the companies with the promotional idea, and say “it’ll cost $x to make all of the Milo miniatures. Packaging and distribution will cost $y. Your total bill will be $z for this promotion”?
I know our major supermarkets now make suppliers do a lot of the shelf-stacking, and twist arms to get lower prices; I cannot help but suspect that Coles outsourced most of the costs associated with this promotion while gaining most of the benefits.