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Coca cola product shrinkage


Another report on product shrinkage/price increase, this time for Coca cola. Anyone else notice this at the shops?



Well the receipt has been cropped so a price is not evident but could be on the full image?? The glass bottle range have been dearer to buy than the PET ones so as a comparison of them I am not sure it is same for same. Just as a comment to product bottle size to price you only need to compare 600 ml bottles at around $3 to $4.50 to 1.00 litre bottles at $4.25 and 1.25 litre again at around $3.00 to $4.50 and then the 2 litre at around $3.00 or even less on specials…price of the PET perhaps (some small amount of sarcasm there but could packaging be the larger cost…ok a lot of sarcasm). I have always felt that the price of the smaller quantities are far larger than they should be on reflection at the larger amounts at per 100 ml being vastly cheaper and even at times being cheaper for the entire amount than the smaller bottles. Is it a Shonky? Worth a nomination?


Here’s an uncropped version of the photo, $8.95 being the price.

Thanks for the thoughts @grahroll. The weight of the glass could be a factor here, but seems like a big jump as you note.


Thank you @BrendanMays for the pricing info. The price seems abnormally high, on visiting the Woolworths online portal the 12 X 300ml pack is selling for $10 at the moment so a price of $2.78 a litre. Coles has the 12 pack product as temporarily unavailable but the unit price is $3.19 per litre. On the Woolworths’ online site the 4 X 300ml are showing as $8.45 ($7.04 per litre). I think the 12 packs are PET bottles though, so is the Glass 4 pack price based almost solely on being in glass? Heavier freight, more costly to bottle? Or what else (I don’t think the 10 cent refund is adding that much to the cost of supply)??


But to add to my earlier post re the pricing and the disparity between sizes. The 600ml cost starts to rise to those meteoric values per litre of the 4 X 300ml ones at $5.65 a litre. I have included a Pepsicola ™ brand as well to show they to are not exempt from what I think is absurdity.



I really don’t know how the pricing model is determined for any of them…other than to profit some businesses.


$2.78 per litre vs $7.04 - massive premium for the preference of glass. At that range, I sure hope people are just grabbing a cup instead.

Thanks for laying out all this research, I’ll be sure to pass it on to my colleagues.


I wonder if it is the top selling size and number…so either the supermarkets or CCA can have a higher profit margin knowing that they will still sell even though there are cheaper $/L options.