Clayton's cheesecake

Both of those 100% recycled plastic could just mean the recycled plastic in the bottles is 100% recycled, unlikely to mean that, but can depend on any explanation on the bottle. It can be a devious path when terms are used. On the Franklin bottle notice the little star after the 100% claim, means there is some definition of what that actually means.

Another is when they say things like tested for effectiveness or similar…just means it was tested but it doesn’t mean it is effective or similar claim. But most people would interpret that to mean it was effective.

A bit off topic so I will stop here, if you want to know more about the use of puffery there is the topic I linked a post from before, another can be found at CHOICE Callout - Eco and ethical product labelling, or search online about the marketing method of puffery.

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