That’s obvious from the second screenshot!
The open screenshot is of a FitBit Charge 3. It’s readily recognisable as such to those who are interested in the product. My partner has one. That’s the point in question. Using an unacknowledged image of a competitors product and tag line that invites curiosity as to is this a genuine cheap offer. Are there other terms and conditions? Only following the link provides an answer.
Consumers have a choice to ignore it or follow the link.
- It either passes the pub test or it doesn’t,
- It either meets accepted advertising codes of practice or it doesn’t,
- It either passes the ACL as being acceptable or it’s possibly deceptive and misleading?
It could be considered the last applies with the product brand name ‘KoreTrak’ appearing below the Image of a FitBit with no further explanation.
Perhaps Apple are happy to allow such advertising. It appears a deliberate choice Apple has made to allow advertising within the App. Whether that meets current tests that make Apple responsible as the publisher, I’m just asking the question. Although I have made my mind up that the advert should not be acceptable practice, whether it is or is not legal.
For the first time recently — and after extensive negotiations on the terms of the interviews — Apple agreed to let a Times reporter in on how it operates Apple News.
There are ambitious plans for the product. Apple lets publishers run ads in its app and it helps some sign up new subscribers, taking a 30 percent cut of the revenue.