Mine is parboiled rice. When I first saw this on the shelves I was curious and thought maybe it was an easier way to make rice…well. No. The packet we looked at still required water to be boiled and the parboiled rice to be cooked in the boiling water prior to consumption. To cook non-parboiled rice, one has to still do the same and have the same washing up…so no effort saving there.
The second thing I thought was well if it was cheaper, it could be an option…well no. From memory the cost was about 2-3 times the cost of uncooked rice. Nope, no saving there.
The third thing thought of was the rice must be nutritionally better. After a bit of homework, it is no better than the equivalent uncooked variety and any claims on the label are most likely unsubstantiated/wishful thinking.
So my question is why. Is it a marketing team bring out a new product to try and create a market for a new product where the market doesn’t exist? Why would one buy such a product when it has no advantage over traditional versions (namely uncooked rice)?
I suppose I will never know but didn’t buy the parboiled rice. I have however noticed that it has disappeared from our local Woollies supermarket shelves so can only assume that others had the same views as my own on the product…that being a bit of a dud.