Having read the article in the Weekend Australian Magazine (last weekend), about the updated XE Jaguar model, it mentioned that this car and potentially others in the future are collecting and using biometric data on its drivers. This biometric data is supposed to be used for determining emotions of the driver and reading between the lines, also to determine driver preferences when more than one driver uses the vehicle.
As cars are becoming IoT, it does raise the question what happens to the collected data that is either stored in the vehicle or send to the manufacturer. Will they be mandated in the future to report traffic infringements (e,g. parking too long, speeding, illegal turns etc)?
The article also indicated that car manufacturers have indicated that 30% of their income will be generated from vehicle collected data…this seems to suggest that the data will be onsold or become a valuable asset to the manufacturer.
I wonder if cars should come with privacy agreements that one has to consent to before purchasing the vehicle. What happens if one doesn’t give consent…can the data collection be turned off and how would the consumer know. How about hiring vehicles or work (pool) vehicles, should one be consenting to tbe collection of such data when using such vehicles?
It appears that vehicles may be going the way of Facebook, Apple or Google where data collection becomes more value to a business than the actual products they sell or platforms they market.
This is a little concerning as more and more will be known about individuals lives, what they do, where they go etc than possibly one would like the rest of the world to know.
Food for thought.