I've noticed lately that news.com.au has been devoting a lot of time into publishing news articles about the joys of Kmart.
At first they seemed like harmless news stories that were showing how the new look Kmart stores were a huge success with the shoppers, although me and the Mrs always thought the new store layout was dreadful with checkouts in the middle of the store, the returns counter being up the back of the store, display stands so high you could no longer see the signs that hung down which are supposed to show you where the different departments are, and a lot of our favourite products no longer being available.
Then the news articles started to come in thick and fast about how wonderful certain products from Kmart are and how mums had found a simple hack to make each one even better. Just take a look at the garbage that a simple search on their site for Kmart comes up with:
This is only a small sample of the rubbish they're trying to palm off to us as legitimate news stories and no where does it once state that it's a paid advertisement. Not even in small hard to read letters.
We've been constantly fed these as news articles as well:
So imagine my surprise when suddenly this cropped up as a headline:
This is exactly what me and the Mrs were saying when the new layout was first thrust upon us and it seems that other Kmart shoppers weren't as thrilled with the new look of the shop as we'd been mislead to believe either.
I'm just wondering how long this non-paid, truth-riddled article will actually remain online, because this other one, although the search engine still shows us that it was published online 2 days ago, is no longer there when you follow the links to read it. Instead you just get redirected to the general finance page with no signs of the article anywhere.
I can only assume that because Kmart is spending so much money on false advertising on news.com.au that someone in charge made a phone call and had the damaging, yet truthful article taken down.
Now, I know that radio presenters are forced to state if they're endorsing something because they're getting paid by someone to say they like a product. So are there any laws that say news corporations also have to state if an article is actually a paid advertisement? Because if there isn't, news.com.au and Kmart are both taking advantage of the lack of laws concerning their misleading articles/adverts in disguise.