Weis was founded in Toowoomba, Queensland, in 1957.
Where are Weis Bars made?
Every single Weis product is made in our purpose-built factory located in Toowoomba, approximately 120kms west of Brisbane, Queensland, Australia.
The Weis family say they never would have sold their iconic Aussie ice cream business to Unilever if they knew it was going to close the Toowoomba factory where the bars are made.
Unilever purchased the brand from the family in 2017 with the “firm intention” of keeping manufacturing in the Queensland city.
But less than three years later, the $240 billion multinational food giant has announced it will axe more than 90 jobs from the regional community and close the factory in December next year, following a “gradual transition”.
The good news is that opportunities exist for affected employees if they are happy to trade life in Toowoomba for Sydney … probably best not described as a ‘tree change’ … ‘sea change’ maybe? ‘harbour change’?
It’s not surprising nor is it the first time that selling to a multinational controlled offshore goes pear shaped in the never ending quest for the only thing that matters - shareholder return …