I am interested in views about, and examples of, the adverts and shelf labels used by 3 main supermarkets to display on-going price drops.
Below is a photo of an advert in today’s paper for a price drop that occurred in October 2016. (I have also seen them for even earlier price drop dates.)
It is good that the price has remained at that level for so long.
However, I wonder whether promoting such old price drops really helps consumers. If it does not, any views about how long a price drop should be promoted?
Also, any views about how the date of the price drop should be displayed?
I think the date of the price drop should always be shown legibly and prominently very close to any displayed original price and the date should be preceded by the word ON.