Should we be so surprised.
It seems education is not the answer, if we think of today’s consumer as being well informed?
Daffys Elixir from 18th Century England was so popular it only needed to advertise who stocked it. Apparently it’s properties were so well known it sold itself. Something few modern advertising agencies or marketers can boast of today.
With reference to an advert on an 1757 English Newspaper:
“Generally, it seems that Daffy’s was too well known for readers to need more than information on stockists and assurances of it being genuine and not counterfeit, though fraud was widespread. The newspaper advertisement quoted above also contains a characteristic attack on other ‘quacks’ seeking to counterfeit this exceptional product,“
One source suggests the product had an alcoholic base, a laxative and … Certainly likely to change your mood, but limited in curative powers.
There is a suspicion that young school boys actually created the trend. Their long lost habit of recycling coke bottle tops (glass bottles) by removing the cork seal and then wedging your shirt between the top and replaced seal made a nifty badge. Likely empowering than said Titanium pendant and available at the right price. Free after consuming your bottle of coke. The badge could be placed where ever it brought the greatest pleasure or interest. Not only for boys, although some may have displayed other beverage preferences. Who needed screen time?
P.S. not sure if Daffys product is also behind the choice of name for a well known black cartoon duck?