Australia Post has revamped it’s tracking site and it now says things like “It’s on its way!!!” and other designed-to sound-like-a-friend-is-being-pally-with-you phrases.
I mentioned earlier about our Game of Thrones pre-order and their estimate that it would take over a week to arrive, which is even longer than it was currently taking using the new go-slow system.
Well, it arrived after the usual delay and not after the new extended delay that they were now “guestimating”.
It seems that when they revamped the tracking site, they also increased the amount of days each parcel should take to get to its destination in order to make the consumer think that they’re doing a super fast job when it arrives earlier than anticipated.
As a regular online purchaser I know how long it used to take to get parcels here, and I know how much longer it now takes to get parcels here. So giving me a false estimate of an even longer time is not going to make me think how much better the times are now, when they’re actually still the same old slow tiered service I was already getting.
It’s like when people were complaining about how McDonalds burgers looked nothing like the fully loaded images in the adverts, so McDonalds shrunk the bun size to shut people up about it, Yes, it now looked fully loaded, but only because they’d downsized the bread component, and they didn’t downsize the price component to match.
Australia post is now using similar tactics to try and pull the wool over our eyes, and for people who don’t get regular parcel deliveries and therefore don’t know any better, they’ll be amazed at the super sonic speed that their package moves in transit when it arrives a few days early, even though it’s actually a few days later than it would have taken under the old system.
I think they pinched the idea from Star Trek where Scotty would multiply his estimates of when the warp drive would be fixed by a factor of four so the Captain would continue to think he’s a miracle worker when it was completed in a week.