A couple of weeks ago I saw this offering in my local Coles (Chisholm) supermarket. It was located in the entertainment section, and labelled “The Great Night In Family Movie Collection” - with a second label at the bottom stating “15 part DVD collection”. There was no price on the box or on the shelf. Photos of the front and back of the box, as well as what I discovered inside, are below.
On returning home, I decided to look up what this contained, and learned that some News Corp newspapers had given away 15 family movies with the daily paper (e.g. Cairns Post). Presumably Coles was selling the left-over product, or had jumped onto the band-wagon.
Accordingly, I grabbed the shrink-wrapped box when next I was in the supermarket, and took it to the (self-service - that’s pretty much all you can get to nowadays) checkout.
I was pleasantly surprised when this big box of entertainment scanned for only $2.60! It showed up as “Madagascar” - clearly just Coles messing up its barcodes again. And I have experience with Coles selling some things for way below market - a cupboard full of electric toothbrush refills attests to this.
On getting the box home, I handed it to my wife. She commented on its light weight, and proceeded with the unwrapping… SURPRISE! A box made for fifteen - and with slots for each movie - contained only a single DVD.
I returned to the shop, and was treated with disdain by the ‘customer service’ representative. I wrote to Coles both through its website and via Twitter, and while my concerns about the lack of customer service have ‘been referred to the local supermarket’ I have heard nothing about the false advertising of this product. Given this, I am now turning my complaint public in the hope that it is properly resolved with the assistance of my favourite consumer advocacy entity.
The product remains on the shelf, and nothing has been changed to make clear to prospective buyers that they are not getting what is advertised on the outside. Shrink wrap prevents closer inspection by the prospective purchaser, and I have not received the fifteen movies clearly promised on the box!
Not impressed, Coles!
Final note: I was in a larger shopping mall yesterday, and walked past a QBD bookstore/magnet. They had this same product on sale, in the same packaging but sans shrink-wrap. Every spot inside the case had a DVD inserted in it.