I saw this advertisement a few times on Facebook. It’s an advertisement disguised as a news article.
When I click on the video it took me to an iSelect page (http://www.iselect.com.au/energy/?utm_source=facebook&utm_medium=social&utm_campaign=en_september_dr&utm_content=today-energy-price&gclid=CLGc262s8tYCFQR-jgodxiQEiw&gclsrc=ds&dclid=CIjJha6s8tYCFYNylgod8PwLjQ)
The video on the page shows a clip from channel 9 news. The anchor introduces iSelect as a “consumer group”. A consumer group to me is an organisation which fights for consumer rights. ISelect is not a consumer group.
Clearly iSelect is using that clip for marketing.
Isn’t this unethical?