As seen on television: Colorbond - Made by Australia …
Made BY Australia? What’s that supposed to mean?
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Colorbond® is manufactured by the Australian company, Bluescope Steel.
Colorbond has also become a name synonymous with any manufactured layered metal product with a coloured surface. Or another words common name for such products - a bit like the English calling vacuum cleaners ‘Hoovers’, when Hoover is a product name which has become a common name. Or Ugg boots.
The ‘Made by Australia’ campaign by Bluescope is to differentiate its products as Australian Colorbond® rather than a imported colorbond type product.
It isn’t a scam, but a marketing campaign to make consumers aware that Colorbond® is manufactured in (or made by) Australia or by the Australian Bluescope Steel, compared to many imported products consumers commonly (and incorrectly) call colorbond.
Those selling imported products are careful not to market the products as Colorbond® as they would fall foul of trademarks…but, if a consumer visited them asking for colorbond, I suspect they would show the imported product as a solution.
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It is marketdroid speak. The aim is to influence you to have a more favourable feeling about their product, it doesn’t have to have any cognitive meaning.
It is common to say ‘made in Australia’, if you want to seem different say it differently and catch attention while hinting at more - patriotism perhaps. It seems to have worked, at least as far as attracting attention.
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From BkueScope Steel, who incidentally can’t spell colour, if that matters to some.
“Made by Australia”
Designed and tested for our unique environment in a range of colours that beautifully complement it, COLORBOND® steel is the perfect finish for your family home.
They are promoting the architectural qualities and inspiration for the product through comparisons to the natural Australian landscape.
There’s a risk in assuming ‘made by Australia’ has any other intended meaning. Similar to being cautious when products use “Proudly Australian for NN years”, “An Australian Company”, “Designed in Australia” in their marketing or packaging.
BlueScope Steel manufactures products in Australia, NZ, USA, SE Asia and PRC.
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Exactly! Grammar Check corrects Made by Aus to Made in Aus…
Whatever it is they’re aiming to convey I find it difficult to stretch my imagination to believe that an inanimate object (after all Australia is the proper noun of a Country) can have the creative ability and the energy to 'Make’anything, to transform whatever the origin of ingredients into an essentially new product. 
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Colorbond is one word, it’s not Colour Bond, so it is spelt correctly. It’s a Proper noun anyway, so can be spelt any way they like!
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It sounds like it’s most likely to be made in SE Asia or PRC.
There are a number of manufacturing facilities in Australia which produce Colorbond for the domestic and export markets.
It is also produced in a number of other countries. As Colorbond is a relatively heavy metal product, it doesn’t make sense that it is manufactured in Australia and overseas, but the domestic market is supplied by imported product.
Notwithstanding this, if there is value adding to the Colorbond product in an overseas country and not Australia, example might be something like a specialist building panels which surface is Colorbond, it is anticipated that this might be Colorbond produced elsewhere as it doesn’t make business sense to export Australian Colorbond to another country which may also manufacture Colorbond and the value added product. This is likely to be the case if the local and foreign made Colorbond is the same.
The only one who may be able to give a definitive answer is Bluescope, the owner of the Colorbond name and manufacturing rights.
