This thread is to compliment or whinge about the trend of the majors featuring ever more house branded products while displacing branded product.
Aldi has almost nothing but house brands and is a special case. They are often considered good to very good products at the price point and present as a value proposition. In cases their proprietary brands are reviewed as good as any in the market.
What about house brands from Woolies and Coles, and the smaller players (IGA, Foodworks, or locals such as Leo’s in Melbourne)? House brands include their traditional "Woolworths Select’ Homebrand, Coles, and the new fake-brands one can discern by the ‘packed for Woolworths’ [or Coles] all but hidden in the labelling. If you noticed a recently introduced new ‘competitively priced brand’, it could be ‘one of them’.