“Philadelphia” brand “light spreadable cream cheese” was recently replaced in our Woolworths supermarket by “Spreadable light cream cheese” with deceptively similar plastic tubs bearing the Woolworth logo. The contents are less healthy.
The Philadelphia brand which claims 40% less fat has 13.7g per 100g. The new tub label claims 50% less fat but actually has less than the Woolworths labelled tubs - 14.6g per 100g. More fat despite implying less!
Worse is salt: 324g per 100g for the Woolworths label v 260g per 100g for the Philadelphia brand (still available at Coles). It tastes saltier too, no doubt to stimulate more consumption.
It pays to look at the fine print!