I have followed health articles on Facebook for some time and have noticed some rather disturbing trends. Originally a number of the articles were informational (ie: not selling something) although there were some presentations that were actually just advertisements. The changes have been towards the presentations all being ads. The most annoying thing I have found is that the length of the ads is getting ridiculous. They are predictably repetitive, almost to a script.
If I told you that a presentation was 60 minutes long, would you watch it? I’ll bet you wouldn’t. A long presentation 2 years ago would have been 30 minutes long but many are now 60 minutes long and seriously I think if I removed the repetition and rubbish I could present the information in less than 10 minutes.
I have a screen recorder which allows me to record a presentation without watching it. I can then see how long it is and examine parts of the video. I can go to the end of the video and find out what it is they are selling. I can skip ahead and find out how long it takes to provide the information promised at the start of the video. What I have discovered is that these presentations are becoming a complete waste of time and I can’t really see that these longer repetitive presentations would be serving the needs of the people selling stuff as I think many people watch the first couple of minutes and then stop it so they don’t waste a lot of time.
What do others think of these presentations?