Have you seen misleading 'health marketing' claims in the health food aisle?

Food & Drink
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Are you confused by health marketing claims? With so many foods claiming to be ‘low in fat’, ‘eco’, ‘bio’, ‘organic’, ‘low in sugar’, ‘good for you’, ‘full of probiotics’, ‘bursting with goodness’, and ‘natural’ - how do you know which ones are really healthy, and which ones aren’t?

We’re finding more and more less-than-healthy foods covered in misleading ‘health marketing’ claims, and many of them hiding in the health food aisles themselves.

With the annual CHOICE Shonky awards coming out this week, we’d love to get your thoughts on which foods display misleading health marketing claims. Do you have any suggestions? Share your photos or a link to the products in the comments below

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When we purchase breakfast cereals, and they include ads like, just one example “25% of your daily iron needs”. It also states that it has 6% sugar per serving. How do we know that it has what it states. It tastes very sweet when one doesn’t add sugar to anything. Why doesn’t the TGA also do full tests on the Vitamins on Sale. We need an orqanisation that we can trust to test all the products that are on sale. Everything seems to have too much sugar, salt, vegetable oil,etc. It is getting that way that there is very little to purchase that is healthy for our bodies any more.