It would be great if Choice had the resources to run adds across the commercial networks to promote the outcomes targeted. Some legal risk perhaps?
A possibly better solution, but looking a bit more like bacon in the clouds would be for the regulators to
(A) more aggressively prosecute and fine,
(B) pool the revenue so the ACCC or Depts of Fair Trading etc can place the adds.
After all they would be doing a public service to make the public more aware. If an enterprise can endlessly promote a dodgy product it seems only fair that the public guardians sponsor an equal level of response?
A third twist might be that 10% of all media advertising revenue goes to a responsible regulator and independent consumer advocates to use to provide “ consumer education media including targeted advertising “.
As an incentive, the more issues and dodginess in business the greater the advertising community education contribution. The better behaved, the less.
Win Win, no not the TV broadcaster, just well behaved business and reliable honest advertising leading to a zero imposed cost! Consumers may not have a bill of rights, but neither does a business?