They call these snack bars ‘Food for Health’ and the packs state they are ‘Fructose free’, but each of these products is made from 20-25% sugar thanks to additions like ‘brown rice syrup’, which is a refined and concentrated sweetener.
It contains high fashion ingredients like chia, sorghum and millet but the proportion of these grains is tiny. The rice syrup is brown which we all know is so much better, except it is so processed that brown or white hardly matters.
And it’s fruit free! So no goji berries darn it. Not to mention a ‘food for health’ and a ‘naturopath creation’. Sadly it isn’t a super food, well if it is they are too modest to say so. Narelle who fronts for them is said to be a naturopath who is passionate about educating people about what they eat. She has a nice baby on her knee too.
It has no glucose but the main sugar maltose is a disaccharide made of two glucose units and has a glycemic index almost as high as glucose. The maltose isn’t made by breaking down corn like HFCS but by breaking down rice starch, the process is just as industrial in style and scale. You could say that rice syrup is the asian version of HFCS. In asia they grow rice not corn (duh!).
But wait there’s more. Made in Australia (from less than 10% Australian ingredients). They are proud to be Australian but not too proud to source their major ingredients overseas.
It has no fructose but it will still push up your blood sugar pretty quick. This captures the ‘no fructose for me’ part of the market. Must keep down our fructose.
If this was labelled a lolly I wouldn’t be greatly concerned, 24% sugar is pretty high but to be expected in that class, some are much more.
As it is pushed as a health food and tries to tick all the healthy boxes to mislead as much as possible it is a series of lies from start to finish.
They also do a line in “Liver cleansing muesli” [I did not make that up promise] and a bar that is ‘drizzled with delicious no added sugar chocolate’ that is still 22% sugar. This product isn’t the odd one out it is just one of dozen all built and sold the same way.