See FIFA are charging surge pricing on tickets , with the cheapest tickets to the final as of 12/6/2026 at $5875.00 (aud)
This should be banned , fixed pricing only
Good luck on that.
With my emphasis,
… dynamic pricing isn’t always a bad thing for consumers. In fact, it can help them to get a better deal. Economists studying airline markets found that dynamic pricing can reduce prices as different airlines compete for passengers.
The trouble is that Fifa operates in a market with zero competition. No rival sells World Cup tickets. No substitute product exists.
The work of Nobel prize-winning economist Jean Tirole demonstrated that when a single firm controls an essential platform and operates at every level of the market, competitive discipline on pricing disappears. The operator stops seeking an efficient price and starts trying to extract the very maximum that the consumer will tolerate.
For football World Cups, Fifa sets the primary price. It runs the only sanctioned resale marketplace. It pockets 30% on every secondary transaction when unwanted tickets are sold on. It makes money on the first sale, and earns a bit more on the second.
No outcome costs Fifa money. No regulators intervene.
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Reselling/onselling of tickets is allowed in the US which also inflates the ticket prices:
I wouldn’t worry unless you are in US/Mexico to watch the tournament. Laws in the US are different to Australia. I got a bargain and got some excellent free tickets on a comfy sofa:
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Hey phb , will there be Chips and Drinks on this sofa , if so include me in
This.
We have to pick our battles. Laws in other countries (whether Canada, the US or Mexico) are well beyond our realistic ability to influence.
About all we can do is to use it as an example of what not to do, when lobbying our government.
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I like the softening of the scam from surge pricing to dynamic pricing that makes it sound more palatable
either are a rip-off of monumental proportions , how can they justify that charge for finals when they do not know who is playing
Speculators are snapping up tickets in the hope of making a killing
Considers FIFA is at the top of a global enterprise which by any terms needs to be measured in $100’s billions. It provides difficult to quantify values such as esteem, pride and in leadership locally and internationally. The sports betting industry it’s suggested garners similar value. Without it the incredibly well remunerated staff paid to manage and lead the enterprise at all levels would be unemployable. For any failings attributing soccer more an enterprise than a sport, expect all of those benefiting to promote the sporting values above all else. After all if it were the other way around and it was really about the money, is it really still sport? /cynicism
Suggest also that “the fair go” of the Australian cultural identity is somewhat foreign to reality, abroad and perhaps also at home.
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