Fake reviews and other online review problems

Have a look at recent reviews on Product Review regarding Nick Scali. There is a very clear pattern.

The bad reviews describe the problem and the failure of Nick Scali to find a remedy. They often go into detail, some provide images. They do not mention the name of the person they are dealing with. If the contact person is mentioned it is to show their shortcomings.

The good reviews are short, mention the name of staff member who was so wonderful, tell us about their efficiency, competence, friendly and timely service. They say almost nothing about the problem itself. The writers don’t seem bothered by the furniture having a problem at all but they are ecstatic about the resolution. How can you say there will be another 29 week wait for goods to be replaced and then give 5 stars?

“So what”, you say - good reviews will say good things and bad reviews will say bad things. That is not the point, look at how they say it. Consider why the good reviews are all very similar and the bad ones are all different.

Has anybody ever seen so many 5 star reviews (14675 out of 17921)?

Well yes I have right here with Plush. The same kind of numbers and the same pattern of service complaints and rave reviews as with Nick Scali.

Nick Scali owns Plush. Which two furniture vendors get horrid reviews here?

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