Peak US consumer body Consumer Reports has launched a ‘Dark patterns tip line’ focusing on websites ‘hard-to-find settings, confusing language, and complex interfaces often lead people astray’.
If you come across any website you feel meets this criteria, please add them to the comments below.
What are dark patterns? Here are some examples. Interestingly research is showing a high impact on young people who we broadly consider digitally literate.
I don’t think this was sneaky. Just an example of a form being created with the ‘required’ instruction in the wrong place.
Choice editors, lift your game.