I think @mark_m may be trying to say is the ingredients in the more expensive toothpaste different or provide different outcomes to a cheaper variety.
I raised this point in another thread…
It would be interesting to know what the claimed active ingredient is for tartar control in the more expensive toothpaste is, whether it is unique to the more expensive one and whether it claims provide a better outcome than the cheaper toothpastes which also seem to have generic tartar control claims…
