I have been eating Cadbury Old Gold Rum N Raisin Dark Chocolate for quite a while but when I opened a new block yesterday, it appeared to be much lighter in colour and had a different taste, so I have just read the back of an unopened block.
“Dark Chocolate 82%, Raisins 17%, Rum 1%.”
“Dark Chocolate contains cocoa solids 37%.”
I am sure that Cadbury Old Gold used to be 70% cocoa solids.
According to this article, dark chocolate contains between 50% and 90% cocoa solids so the Cadbury product does not qualify as dark chocolate at all.
This article regarding the best and worst brands of dark chocolate lists Cadbury Old Gold as " * Cadbury Old Gold
It says dark chocolate on the label, but it is a dairy milk – with a high sugar content."
Cadbury’s Australian website lists the cocoa content for all varieties of Old Gold with the sole exception of Rum N Raisin. The others range between 40% and 45%.