Did you notice that the John West barra is from Vietnam despite being sold for over $47/kg in stark contrast to the thawed barra from Taiwan that Coles sell in the deli for just $16/kg.
I have always considered John West chilled seafood to be a blatant rip-off as well as being of questionable quality, and the only item I ever buy is their Wild Alaskan Red Sockeye Salmon, and only when on special and/or marked down.
Woolies stock true blue, ridgey didge Australian produced chilled Humpy Doo barra although in true Woolies fashion, it cannot be found on their website.
The skin on packs were $10 each and the skin off packs were $11 each on special today, save $1 each, so still cheaper per kg than the John West Vietnamese product.
I have also never seen fresh or thawed Aussie wild caught skin off barra fillets at over $40/kg but they must be the ones that John West rejects.
