Whilst at our local Coles yesterday, I noticed that the packs of Coles Bone In Rib Eye Steaks at the front of the display were priced at $26/kg and had “Special” stickers affixed to them, but when I looked at the packs behind the front row, they were priced at the normal $30/kg, and the shelf price displayed $30/kg.
Closer inspection of the labels showed that the packs on “special” were all marked “Best Before 25/07/19” whilst the other packs were all marked “Best Before 27/07/19”.
They were not carry-over stock from the previous week as the product was not on special then at this store although they did pull the same stunt at another local Coles store.
I guess that the packs dated 27/07/19 will be on special tomorrow.
Why do they stoop to this sort of deceptive and misleading conduct instead of doing the right thing and simply labelling them “Reduced To Clear”.