Whilst at our local Coles yesterday, I noticed that the packs of Coles Bone In Rib Eye Steaks at the front of the display were priced at $26/kg and had “Special” stickers affixed to them, but when I looked at the packs behind the front row, they were priced at the normal $30/kg, and the shelf price displayed $30/kg.
Closer inspection of the labels showed that the packs on “special” were all marked “Best Before 25/07/19” whilst the other packs were all marked “Best Before 27/07/19”.
They were not carry-over stock from the previous week as the product was not on special then at this store although they did pull the same stunt at another local Coles store.
I guess that the packs dated 27/07/19 will be on special tomorrow.
Why do they stoop to this sort of deceptive and misleading conduct instead of doing the right thing and simply labelling them “Reduced To Clear”.
Whilst at our local Coles today, I spotted this bargain on Colgate MaxFresh toothpaste.
I recognised that $4.80 was the normal price as it is the product that I use so I looked behind the special label to see this.
Whilst it definitely qualifies as deceptive & misleading conduct, I suspect it is simply just another manisfestation of Coles incompetence.
I’ll bet the price is about to rise. I have seen this before - the item is $5, about to go up to $6, so it goes ‘on special’ for $5 - this is the price people remember - then it goes back to the ‘regular’ price of $6 and customers think they had saved $1 rather than “it’s gone up by a dollar!”
Research has shown that customers only remember a few prices. They are taken in by a tag on shelf, even if there is no savings, they think they are saving. That’s why “Everyday Low Prices” tags work, even when there is no discount.
I have an affinity for numbers and I am able to quote prices for many products, so I can spot the trends.