The ‘norm of fairness’.
One view point is that consumers have a choice, to opt in or go without?
That’s the free market at work. Of course many businesses have formed partnerships with the giants such as Google, Facebook, and others.
We still wonder if the EU has gone far enough and whether the ACCC will do any better.
We recently used a personal service provider who delivered good service and the required outcomes, promptly. We were asked if we wouldn’t mind leaving a review on their web page.
It is something that is not going to happen. The web service asked for our Google ID or Facebook ID and to log in to proceed. We have neither, and feel disinclined to change that status.
Is the requirement fair when the supposed outcome is leaving a review to the benefit of the supplier. Yes, we know that is how it works.
It’s not fair, and it is none of Boo’gles or Face’plants right to collect such identity data. True there is a need for reviewers to be real and reliable customers of the service provider. That is where the interest should end.
Will the proposals to the ACCC ensure individuals can provide reviews without exposing themselves to data collection and tracking? If not, statistically reviews will always be open to doubt and under suspicion of skewed results. Although that may already be the status quo?