It is the same as English breakfast tea which has been around for many decades. While it could be confused as being tea grown in England (I am not sure if any tea is grown in England commercially), it is usually grown in Sri Lanka, India, Kenya etc. This tea is definitely not English. There is an Australian tea company that produces English Breakfast tea… even more confusing, English Breakfast from an Australian company from blend of ‘Assam, Sri Lankan and Kenyan teas’ It is worth looking at this page as the same Australian company produces Australian breakfast tea…not using the tea they grow in Australia.
The Twinings tea doesn’t say it is Australian produce or made in the labelling, just an Australian style tea for Australians. It is a bit like Greek (style) yoghurt which are products of Australia.
It is a bit like saying a bbq is ideal for the Australian BBQ, designed in Australia for Australians, with the BBQ made somewhere else in the world. There are many products which have such marketing methods which seem to be acceptable.
