Brendan. Have you thought about removing the reference to 2022 in this topic’s name so that people are encouraged to post current examples of shrinkflation?
The cost of of living crisis means that more manufacturers of packaged food and grocery products are reducing pack sizes to try to maintain or increase their margins and as a result unit prices (prices per 100g/100mL etc.are increasing).
But often these are not well known and the media often does not hear about and publicise them
Publicity about pack size downsizing and shrinkflation can deter businesses from doing it, and may even (but very rarely) result in a return to the original pacl size.
A recent extreme and interesting example of shrinkflation is the 25% reduction in the size of Cottees jams from 500g to 375g that, despite a 7% (20 cents) reduction in the selling price, resulted in a 25 % increase in the unit price from $0.60 to $0.75 per 100g
Hopefully, the small reduction in the selling price (a clever marketing move) will not result in too many shoppers thinking that the value for money has improved. .
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