Marketing & Pricing of non-alcoholic beverages

Welcome to the community @TheYoya

I’ve been paying more attention to the zero or near zero alcohol options. They stand out in the supermarket aisle but not so prominently at the traditional bottle shop or liquor specialist.

Over decades of OS travel, I’ve marvelled at the difference in pricing in Europe and Asia, the always more expensive duty free at Airport option, but still a discount to Aussie retail. One needs to ask how the AF versions are priced. Some follow the same pathway as the high alcohol version, after which additional process are required to strip out the alcohol. Hence the saving will not be as great as we might expect. There are added costs for some but not all types of product.

Worth a read.