The upfront purchase cost is not always a deciding factor for many motorists. There would be zero Ford Mustangs or Dodge Rams on the road today if that were true.
Most consumers would understand that.
Which is why I don’t own a Kona Electric BEV. It’s more than we can afford for now due to the higher upfront purchase cost. Depreciation may be a business concern or opportunity. It may not be a concern to a private user who does not trade cars every model change.
Consider that instead of a Kona Electric or its near competition, some if they had that cash to spare might buy a low end BMW 3-Series or small Lexus Sedan. They all require similar investment. Each says something different about personal priorities.
The Kona Electric or similar would be more than adequate for 99.5% of all our travels. We would also meet 90% of recharging needs from home solar PV.
Tesla’s pricing decision for it’s SuperCharging stations is hardly going to cause a halt to the BEV revolution.
Today’s options
With Audi’s E-tron price wise matching up similar to a top model Tesla, I know which would be the easy choice.
