For those who are interested, the ingredients are:
Active ingredients: Ethylhexyl Methoxycinnamate (10%), Ethylhexyl Salicylate (5%), Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine (4%), Methylene Bis-benzotriazolyl Tetramethylbutylphenol (2%)
Inactives: Aqua, Cyclopentasiloxane, Cyclohexasiloxane, Isostearyl Neopentanoate, Glycerin, Lauryl PEG/PPG-18/18 Methicone, Silica, Cetyl PEG/PPG-10/1 Dimethicone, Cetyl Dimethicone, Hydroxyacetophenone, Polymethyl Methacrylate, Saccharide Isomerate, Benzyl Alcohol, Phenoxyethanol, Parfum, Mica, Decyl Glucoside, Sodium Laureth Sulfate, Aminomethyl Propanol, Pentylene Glycol, Titanium Dioxide, Terminalia Ferdinandiana Fruit Extract, Propylene Glycol, Xanthan Gum, Citric Acid, Sodium Chloride, Iron Oxide, l-carnosine
I am now starting to think i is snake oil with claims like this on its website…
HOW MUCH OF IT DO I NEED?
"We’re all about maximalism, be it accessories or SPF. Don’t be afraid to lather it on, because more is more when it comes to skinscreen. Use 2-3 full droppers of product each morning to ensure your whole face, neck, chest and ears are well protected."
A very small amount (2-3 droppers may be significantly less than a mL assuming the dropper holds a few drops of sunscreen) and is unlikely to provide the necessary protection to achieve the SPF50+ rating. This sounds suspect and may give one the false belief that they are protected from the sun to prevent premature ageing (from sun damage).
SunSmart suggests around 35mL for a whole of body application…the face, neck, (upper) chest and ears would make up about 10% of the total skin area meaning that around 3-4mL would be required for adequate protection. the manufacturer of UVQ recommended usage rate could be up to 100th that recommended by credible sources. This would most likely in a bright red glow if used as the recommended rate as a sunscreen.
If the Sunsmart application rate is applied (dropper happens to dispense 1-1.5mL), the 50mL bottle would last around 2 weeks or be about $3.50 per application.
Maybe it qualifies for a Shonky nomination and one for Choice to investigate further?