In need of a new pair of Jeans earlier in the year, imagine my excitement when the Target calalogue arrived emblazoned with the words “Denim for everyone”. I usually get clothes from the “Mr Big” section, and I was seduced by the word “everyone” and immediately thought that meant, well, everyone.
On 19 March I sent customer support an email explaining my concern that after scrutinising the brochure and visiting the store, there did not appear to be “Denim for everyone” … with no reply. I followed this up with an email on 5 April.
On 5 April I received the following reply from Target:
Thanks for getting in touch with us.
The Denim for Everyone is not a range but a ‘look’.
This is part of the women’s range of styling and incorporates many different Target products.
This can be viewed here:
They are suggestions for a total Target look.
The men’s version is Relax in Denim:
Unfortunately we don’t have any current styling looks for Mr Big.
Sorry for any confusion.
I wasn’t entirely sure how to deal with such a reply - but my response was rather cutting and I did later feel sorry for the “Customer Support” representative who surely was in training either as a lawyer or circus clown … (I’m told by a lawyer friend the two are often confused during the training phase).
Apparently I was confused. At least they were sorry …
Perplexed might be a better word. Perplexed at how someone can write such nonsensical dribble and expect the consumer to accept it as an explanation - indeed I took it as an explanation, just not one of what they thought they had given (? ) …
So … based on the response from Target I took away the following points:
“Denim for everyone” is not a “range” but a “look”.
The “look” is part of a women’s “range” which has many different Target products. It would hardly be much of a “range” if it only had one product, or say 20 that were all identical … in any colour you want, so long as the colour is beige … but I digress
The “look” is actually a “total Target look”, which is just “part” of a women’s “range” … but it’s not a “range” as such, it’s just “part” of it, even though it is “total”.
Thankfully men aren’t forgotten, they have a “version” which is called “Relax in Denim”. I’m deducing for the sake of the discussion that “version” means it is a “look” and not a “range”. Whether it is a “total” “version” or whether one could “totally” “relax” in it remains unclear.
There are no “styling looks” for Mr Big. I’m making the assumption that a “styling look” is the same as a “look” … or another “version” of it, “total” or otherwise …
People who shop in certain parts of the Target store, including but likely not limited to the Mr Big section, are not part of the group “everyone”.
It is implied there is a group of people bigger than “everyone” … maybe it is “totally everyone”. Who knows.
Is “everyone” confused yet? that would be OK, because according to Target, it would not be all of you …
As I read it, this is a clear case of false advertising, and the double-speak from Target in response is even more revealing of their attitude to truth in advertising.
I found what I wanted at another store