Recently, we came across a conversation about the KFC Youth Foundation, which receives $1 from every $5 bucket of chips sold. The attempt at cause-related marketing has caused some to balk, due to the potential health concerns. In another example, recently liquor chain BWS raised eyebrows for partnering with Dry July, which some experts found inappropriate. The Dry July foundation maintained the funds and awareness were welcome.
These are just two cases of strange bedfellows united through the power of cause-related marketing. However, does the potential benefit outweigh any lateral concerns or contradictions, or are moves like these ones on the nose, or even downright Shonky? Share your thoughts below.