I read with interest this article on Vox about Instagram influencers posting advertising for big pharma to their followers, including controversial Botox treatments. The article makes the point that, while influencers are required to disclose any advertising links, in many cases this does not occur or is done in such a way that could easily be confused or missed. The fast-moving world of digital technology has clearly outpaced regulation and rules, and consumers may be wearing the brunt of the problem. Beyond this, there is the general quality and tone of the advertising and the products being spruiked.
For those who use other social networks (or come across this in the news), be sure to ad your examples here. You might even help us Spot A Shonky!