Cling film type wraps made their first appearance in our house in the early 1970’s.
Prior alternate products included
- Grease proof for lunch wrap etc, often reused on consecutive days for lunches,
- Heavy duty plastic bags (most often from brown sugar and rice) washed and reused and washed and reused ad infinitum,
- brown paper bags recycled from shopping (No need to purchase) and continually reused until crumpled into submission.
Cling film, in the day often didn’t cling all that well, except in a tangled mess to itself. Once it had appeared at home, it too was required to be returned for reuse for another lunch etc. Recollection it was an expensive luxury, not to be wasted. Dismay, it could not be readily washed for effective reuse. The shortages of the war and post war were still fresh in the minds of the older generations!
At the time for the pre baby boomer generations cling film was at first an unnecessary wasteful product. Lessons now not learned. For those marketing the product it was an essential without which everyday life, indeed existence itself was impossible. Social acceptance hanging on your ability to turn up at a party with a disposable plate/s of offerings generously wrapped in the stuff.
I’m left to ponder that while Generations pass on, mass marketing to capture our minds and souls remains eternal?
I’m also left to wonder what happened to all those plate/s full of red and green coloured pickled onions, coon cheese squares with salami on cocktail sticks, and the supreme devils on horseback. Cling film and the evolution of the waxed cardboard plates to plastic remain the enduring legacy. Salvation or damnation?
The ‘second coming’ best embodied in my world by the arrival of Craig Reucassel also appears to be in doubt, mostly due to funding reductions forced on the ABC.