I just did a web search for Toblerone, and apparently it has encountered consumer fury in the past - winning a Shonky in 2012.
Still, although I know some who wouldn't have a bar of Toblerone I continue to chews* them. Yes, they milk consumers for all they're worth, using honeyed words and seeking to block allsorts of comments; in particular, I hear they have tried to chase down all monde** comments.
*I feel a little guilty about this spelling.
**Yes, I know it's a stretch - but the pun is the thing.
I'll quit the puns before I'm barred.