Hi draughtrider. Thanks for your very interesting reply. What you have described above in my view, is both deceitful and dishonest. It is disappointing to read that we have to be one step ahead of the retailer, as you were, in taking a photo of the price label. There would be a lot of customers who would be unaware of the tricks some retailers get up to.
Unfortunately, these days, becoming a member of a company or organisation puts at risk your privacy, and comes at a cost. As you say, they are open to selling your personal details resulting in you getting heaps of spam with attachments with the potential to infect your computer, tablet, or smart phone with viruses, malware and website tracking.
Rebel is part of the Super Retail Group, along with Amart Sports, Goldcross Cycles, Supercheap Auto, BCF, FCO, Ray's ( Tent City). I thought as I was reading your reply that Anaconda might be part of SRG - but it appears they aren't. That's one retailer I wont be shopping at.