Many of us fall into the % trap, but as I previously posted even though my HCI policy went up it is still only a few dollars higher than the ‘2nd top option’ was last year! Since they all go up it may well still be one of the lowest cost, or not.
We need to focus on costs not just percentages! It would do the Choice reviews well to include that. HCI is one of the top percentage increasers on the Choice ‘graph’ but may still be one of the cheaper or higher value products, depending on the policy and cover.
A higher percentage increase off a low base can be good when compared to a smaller increase off a much higher base.
