Poor Customer Relations

EA, the computer games company, bought the rights to the Mattel Scrabble game on Facebook. Since then, the game has been a constant source of frustration for players all over the world. The latest debacle is the game will only partially load and then stops. EAโ€™s customer relations has not been great but has been absolutely abysmal with this latest problem. They operate a Facebook Group which has not had a post from EA for the last 6 months and the public Community posts show a continual stream of complaints about Scrabble failing to load with no responses from EA. There are around 4 million followers of this group, which gives an idea of the number of players who may be impacted, and hence potential EA customers who are receiving a very negative impression of the company. Yes, the game that is provided is free, but EA and Facebook must be generating a reasonable amount of revenue from advertising otherwise it wouldnโ€™t still be available.

The link to the Facebook Group is Facebook Scrabble Group

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