I’m interested in views about the type of measurement used to show the price of food products being sold loose from bulk (for example avocados) or to show the amount in pre-packages (for example biscuits).
The Trade Measurement laws currently allow some products to be offered for sale on the basis of count or weight,and for the quantity of some packaged products to be marked in terms of count or weight.
As a result, retailers and packers often use more than one type of measurement for different items of the same product and this makes it very difficult/impossible for shoppers to use unit prices to compare values.
Examples of this include, when some packaged biscuits are unit priced per each and some per 100g, and when some avocados sold loose from bulk, or in prepacks, are unit priced per each and some per kg.
There are some advantages for consumers from pricing products, or marking packs, by count rather than by weight, for example it can be easier to know exactly how many items are being bought. However, there are also disadvantages for consumers, for example if item size varies significantly.
On balance, especially to improve price transparency and value comparisons, at the moment I think it would be best for consumers if as many products as possible were sold, and packs marked, by weight not count, and that wherever possible a retailer should only use one type of measurement for all items of a product type.
What do you think?